Discovery
The discovery phase was break-down between Data analytics (in collaboration with the PM), Analysis of personas (secondary research) and user interviews with the community and editorial team; Heuristic analysis to the existing journey to plan further user research, to apply usability best practises and to identify quick-wins. As well as, desk research and card sorting to define the information architecture with the editorial team (internal users).
Using qualitative and quantitive data to make strategic decisions
The discovery phase was break-down between Data analytics (in collaboration with the PM), Analysis of personas (secondary research) and user interviews with the community and editorial team; Heuristic analysis to the existing journey to plan further user research, to apply usability best practises and to identify quick-wins. As well as, desk research and card sorting to define the information architecture with the editorial team (internal users).
