Improved an information architecture through storytelling and data analytics
Strategy | Project length — 1 month3 min read
The context
On this project, Ana revamped the information architecture of an existing clinical-stage pharmaceutical website, which collaborates with researchers, scientists, and specialists in women's reproductive system to develop new treatments.
On this project, Ana revamped the information architecture of an existing clinical-stage pharmaceutical website, which collaborates with researchers, scientists, and specialists in women's reproductive system to develop new treatments.
The team
Strategist
Duncan ArbourProject manager
Internal team
Full-stack engineers
Outsourced team
Stakeholders manager
Nicky Walsby | Mark Sudwell
Art direction (branding)
Orrin Pollard | Ewa Soltys
Visual design
Internal team
Copywriting
Outsourced team
Senior UX design
Ana C. PereiraThe goal
The project goal was to redesign the information architecture of the website to increase traffic and investment with the request to deliver high-fidelity wireframes for the new information architecture, where Ana collaborated with the strategist in deciding the site map.
