The context
doTerra is a multi-level marketing company that sells essential oils and other natural solutions for healthy living, that aims to help users to manage and transform their health. The e-commerce platform is available across the UK, Europe and the USA.
doTerra is a multi-level marketing company that sells essential oils and other natural solutions for healthy living, that aims to help users to manage and transform their health. The e-commerce platform is available across the UK, Europe and the USA.
The team
Delivery manager
Kate HerbertLead product designer
Elliot BaddeleySenior product designer
Outsourced memberSoftware engineering team
Outsourced teamQA tester
Katie EcclesUI designer
Ana C. PereiraThe goal
With an existing website in the UK and Europe, doTerra had the goal to create a new platform to be launch initially in the USA, and replace the existing experience in the UK and Europa targeting a new geographic audience to expand and increase and retain users.