Optimised customer experience with user insights and data analytics
UXR/UX design | Project length — 3 months1 min read
The context
On this project, Ana was hired to help to build the UX function in-house and improve the customer experience of the data analytics platform which allows B2B clients to measure, create and optimise digital experiences thought behaviours, smart experience metrics and data collection.
On this project, Ana was hired to help to build the UX function in-house and improve the customer experience of the data analytics platform which allows B2B clients to measure, create and optimise digital experiences thought behaviours, smart experience metrics and data collection.
The team
Co-founder
Tim ParisVP of engineering and product
Kristian KeepProduct owner
James BatchFull stack software engineers
Internal teamCustomer service & sales
Internal teamData scientist
Internal teamSenior/Lead UXR/UX designer
Ana C. PereiraJunior UX engineer
Karolina BalogovaThe goal
The goal of this project was to simplify the data analytics platform by revamping the way B2B users were choosing their journeys to get the relevant end users - B2C - insights and make efficient decisions for their business.
The goal of this project was to simplify the data analytics platform by revamping the way B2B users were choosing their journeys to get the relevant end users - B2C - insights and make efficient decisions for their business.
